SEO Specialist in NYC

How do I get my site to show up on Google?

Search engine optimization, better known by its acronym SEO, is the use of various Internet marketing methods to increase your website’s page rankings on popular search engines like Google, Yahoo! and Bing.

Many website designers have a background in Graphic Design, not in Internet Marketing. With The New York Website Designer you get the best of both worlds! Not only do I have a degree in Fine Arts, I am also a Search Engine Optimization (SEO) Expert. I can optimize your website to rank higher in search engine results, which means more website visitors for you! In 2010, I was able to bring one client’s website from 300,000 to over ONE MILLION hits per month!

Are you ready to increase the traffic to your website?


Featured in the Press!

Luxury Daily quoted Andrea extensively this week in the article entitled "How luxury marketers can entice purchase by using sound in digital marketing." Rachel Lamb's article details how luxury brands are using sound to communicate with consumers via the Internet. Andrea was thrilled when she was asked to provide her opinion as an industry expert. She was able to provide a lot of detailed information about the use of sound in relation to luxury website design, so if you are interested, be sure to check out the article!

How luxury marketers can entice purchase by using sound in digital marketing

Posted By Rachel Lamb
On July 21, 2011 @ 4:45 am

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts. Brands that carefully use sound online and in mobile applications can entice consumers to buy products by enveloping them in as many senses as possible to mock an in-person experience. Since touch and smell cannot be used in digital efforts, sound is the most effective.

Ferrari's engine can be heard online
“The more senses that you can engage, the more possibility you have to trace your brand into their mind,” said Jack Burke, president of Sound Marketing Inc., Branson, MO.

“Brands should not use sound gratuitously – there should be a reason and purpose to the sound,” he said. “In many cases, the easiest way for a luxury brand or any brand to engage is with sound used as an informational resource. [Luxury products] are expensive, and it’s a big deal to some people. Sound and educational resources help to engage them and to help them feel comfortable about the decision that they are making.”

Revving up
Marketers who arguably use sound most effectively are automakers. Whether it is with a video of a car zooming by or with a sound of a honk, consumers are better able to visualize the experience of being in a car, even if they are just researching on their computers. For instance, Aston Martin and Ferrari allow consumers to hear many features of the cars on their Web sites.

When consumers click on an Aston Martin vehicle, they are able to choose different sound settings , such as engine start, 0-120 miles-per-hour acceleration, engine revving, drive-by fast and pass by.

Aston Martin also employs this strategy in its Aston Martin Explore mobile app, where consumers can tap on the ignition to hear the engine rev.Additionally, when consumers are taking a virtual tour of a Ferrari on the automaker’s Web site, they can click on the ignition and listen to the car start up.

“I think you have to be really careful about how you incorporate sound into a Web site,” said Andrea Bertola, owner of The New York Website Designer, New York. “There is nothing more jarring than visiting a Web site and jumping five feet out of your chair when the sound unexpectedly blares out of your speakers."

“In retrospect, sound can absolutely enhance a Web site if the user has the option to select it,” she said. “Humans are curious by nature, use it to your advantage.

“You always want your Web site user to feel like they are in control.”

Apparel and accessories designer Ralph Lauren also uses this tactic for his personal interests.

Known car enthusiast Mr. Lauren has dedicated a section of the brand’s Web site to the L’Art de L’Automobile exhibition in France.Consumers can visit the exhibit online and scroll through old-fashioned models from Ferrari, Bugatti, Mercedes-Benz and Bentley. By clicking on the various models, they can hear what the engines sound like when the car starts, when it is driving away and when it is passing nearby. This cycle plays in a loop for each vehicle. Consumers are able to hear what it sounds like when they are both inside and outside of these cars.

Mercedes’ engine sounds on the Ralph Lauren site

Subtle sounds
Luxury marketers other than automakers are creatively tapping sound to enhance digital experience. For instance, Christian Dior is using subtle sound imagery with its Miss Dior Cherie campaign starring actress Natalie Portman.

The brand has a microsite dedicated to the fragrance. When consumers enter it, they are encouraged to “pull” on the bow of a box, tipping it over and spilling its contents.

Consumers can hear the gentle thump of the box hitting the table and hear its contents rolling out.

The process repeats with the sound of more boxes tipping over and a ribbon being pulled, as well as watching and listening to a record roll along the countertop and spinning and settling on the surface.

“Many people are auditory in nature and obtain what they hear more so than what they read,” Sound Marketing’s Mr. Burke said.

“If you put something in writing and have the opportunity to put it in sound or video, then you lose an opportunity to engage with the customer,” he said. “The more senses you engage, the better off you are. That’s the strength of the auditory sense. To not use it is to short-sheet your marketing efforts.”

Indeed, many luxury brands can use sound to evoke the feeling of luxury. For instance, retailers could use the sound of crinkling tissue paper or luxury hotels could play the same gentle music on their Web sites as they do in their lobbies or elevators.

“A good Web site should provide an experience for the user,” New York Website’s Ms. Bertola said. “By indulging their senses, we are able to captivate them on different levels,” she said. “By doing so, the brand is offering a more memorable experience that will leave a lasting impression.”

Article printed from Luxury Daily: http://www.luxurydaily.com
URL to article: http://www.luxurydaily.com/how-luxury-marketers-can-entice-purchase-by-using-sound-in-digital-marketing/



Graphic Design Samples

Looking for graphic design samples? Check out my logo design portfolio! The New York Website Designer knows: If a picture is worth 1,000 words... then a good logo is priceless! Whether you are a small business or a professional artist... a creative graphic design and logo is critical when developing your online identity. Think about it: your logo will appear on your business cards, your stationary, your website, your blog, Facebook, Twitter, Yelp...you get the idea. The New York Times states, “Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer.”

First step: Look through my graphic design samples. Then, together we will sit down and talk about your vision for your online (and offline) identity: What message do you want your logo to convey? Do you have specific imagery in mind? Colors? Do you have a tagline? Will your tagline help you with Search Engine Optimization? Where will this logo primarily be used? Creating a logo should be a fun, creative experience. Our goal will be to present your business in a positive, professional and memorable manner!


Looking for a NYC graphic  designer? Contact Andrea

New York Website Designer

What sets The New York Website Designer apart from the competition?

SEO Specialist: Many website designers have a background in Graphic Design, not in Internet Marketing. With me you get the best of both worlds! Not only do I have a degree in Fine Arts, I am also a Search Engine Optimization (SEO) Expert. I can optimize your website to rank higher in search engine results, which means more website visitors for you! In 2010, I was able to bring one client’s website from 300,000 to 1,000,000 hits per month! 

Speed: After the initial website design consultation, your website can be "live" in as little as 14 days. 

Affordable: Instead of being paid an hourly fee, which is hard for clients to monitor…my prices are à la carte. You get to pick and choose which elements you would like to include on your site. This puts YOU in control of your website budget.

Maintenance: My extremely affordable website maintenance packages allow you to update your site quickly and easily. I offer two options: you can either pay on a monthly basis or pay on an “as needed” basis. 

Accessibility: Email me 24/7 and your updates will be live on the website within the next 48 hours. Guaranteed, or the update is free!

Individualized Attention: The thing that makes me stand out from many of the larger companies is the fact that I provide individualized attention to every single one of my clients. You will not get lost in the shuffle. 

One-Of-A-Kind Website: I will create a custom website design that best represents YOU and your company’s unique needs. I never use the same template twice. No “cookie cutter” websites here!!! 

Modern: Based in New York City (the business capital of the world), I have my finger on the pulse when it comes to the most current trends in online marketing. My artistic ability and creative problem solving is ideal for designing modern, eye-catching and effective promotional material. 

Diverse: My clients are unique and diversified. Former clients include: lawyers, bloggers, doctors, artists, photographers, non-profit organizations, therapists, holistic healers, cinematographers, real estate agents, jewelers, actors, musicians, and that's just the tip of the iceberg!  

Happy Clients: Creative designs = happy clients! See what past clients have to say about working with THE New York Website Designer. Satisfaction Guaranteed! 

Looking for a New York Website Designer


Website with Video

Thinking about making a web page with video?

The New York Website Designer is thrilled to announce a partnership with Russ Geltman, to provide an exclusive package for clients! Russell Geltman is a New York based Cinematographer who got his start in Television in Los Angeles, working as a Union Camera Assistant on shows such as "Entourage", "ER", and "Deadwood". With this partnership, you can have Hollywood quality videos on your website!
For online videos, Russ uses state-of-the-art, equipment resulting in unrivaled quality for a truly affordable price.  Contact Andrea to discuss your budget for your promo video needs and we will provide you with a proposal.
View Russ's Reel:

Five Reasons Why You Should Add Video on Your Website:

1)  The Personal Touch.  If a picture is worth a thousand words, a promotional video is worth a million. A marketing video gives your website visitors a well-rounded picture of who you are while setting a welcoming vibe. (It’s also a great way to show there is an actual human being they are interacting with…and not a SPAM company!)

2)  Search Engine Optimization. By posting a video blog on YouTube, you will increase your online visibility by 125%. Website videos help generate a buzz and drive traffic to your site. Especially if the video goes viral! 

3)  Keep Visitors on Your Website. You want to keep visitors on your website for as long as possible. 69% of internet users watch video online (Pew Research 2010). Visitors  are more likely to watch an entire video clip than they are to read an entire webpage, blog post or article.

4)  Credibility. An educational video will help you to establish yourself as an expert. Online educational videos have risen in adult viewership from 22% to 38% since 2007. (Pew Research, 2010). By providing useful information, how-to-videos and online seminars; your clients will regard you as a trusted expert.

5)  The ‘WOW’ Factor. Show your website visitors that you have your finger on the pulse with the latest technology. Your website is modern and your use advanced marketing tools will only be a positive reflection of you and/or your company! 

For more information visit: www.TheNewYorkWebsiteDesigner.com