Showing posts with label Graphic Design. Show all posts
Showing posts with label Graphic Design. Show all posts

10.08.2013

The New York Website Designer's team is expanding!

The New York Website Designer's team is expanding! Let's give a warm welcome to Lillian Rodriguez, Social Media Guru and Patrick Harmon, Marketing Specialist and Designer.



Patrick Harmon, Marketing Specialist and Designer

Patrick is a New York-based interactive marketing specialist and designer. A 13 year industry veteran, his experience is vast – ranging from boutique marketing firms to Mad Men-style behemoth agencies. He's filled roles as diverse as interactive producer, account manager, digital strategist, information architect, designer, copywriter and even proofreader. His projects have been recognized by iNova, WebAwards and the EPA.

Patrick knows the value of collaboration. Any successful project starts with getting to know your clients, understanding their goals, and putting forth the right creative solution to meet their needs. Thanks to his diverse experience, he can recommend a well-informed approach to meet almost any objective, budget and timeline. His specialties include interactive project management, graphic design and front end web development for a variety of interactive channels (websites, eCRM, banner campaigns, mobile and social media to name a few.)

When Patrick isn't glued to his computer, you can probably find him exploring his other passions: playing guitar, writing and recording songs, acting and, most recently, watching Breaking Bad marathons with his wife, Erica, and their 4 – four! – cats.


Lillian Rodriguez, Social Media Maven

Lillian is a social media maven working with The New York Web Designer, Andrea Bertola. Lillian graduated from New York University with Honors ready to take on the world. What she found is that taking on the world nowadays includes becoming an expert at social media. Now 3 years later, through her social media prowess, Lillian has gotten work opportunities in her field, been invited for radio interviews, grown her professional network, communicated with and learned from top industry professionals in her field, and most importantly relentlessly created a personal brand.

With the accessibility of social media, the power of promotion, publicity, and branding are at your fingertips. It took Lillian over 3 years to get to the point she is now with social media, but she’s excited to give your product, brand, company, and/or blog the vigorous attention it needs to catapult your online influence in a month or less.

Lillian’s qualifications to help you grow your social media network. See for yourself: she has over 56,000 likes on her Facebook Fan Page (Facebook.com/LillianRodriguezFanPage) and over 9,000 followers on Twitter and growing every day (Twitter.com/Lillian4444).

In her personal life Lillian is a dues-paying actor based out of New York. She’s a proud member of acting unions SAG-AFTRA and AEA, in addition to the organization New York Women in Film and Television (NYWIFT). She acts in theatre, film, and standardized patient work in New York. She also regularly blogs as a member of The Annex Press.



Are you looking for a logographic design or website designer?



The New York Website Designer is a freelance web design company conveniently located in the borough of Manhattan in New York City, NY. Andrea Bertola throws herself headfirst into cutting-edge, modern and affordable web designs



11.16.2012

Another Rave Review! Web portfolio for an Advertising Creative Director/Copywriter


I recently created a new website for NYC based Creative Director, Dennis Greeley. Dennis needed to update his website to showcase his ever-expanding portfolio.

Here's what Dennis Greeley had to say about working with The New York Website Designer:

"I work in advertising. Finding someone to help me put together a portfolio site seems like it would be easy, but it just isn't. Andrea made the entire process simple and easy for me. She was responsive (phone, email & text) and totally "got" the simple presentation I was looking for. She even suggested a different delivery method (Behance) which worked out great. I appreciated her easy-going-ness about the whole process, and her willingness to be available should anything implode, or if I can't upload new work of my own--a high probability. Overall, I highly recommend her to help you finally get that site done that you know you need."

Dennis Greeley
www.DennisGreeley.com





----------------------------------------------------------------


Are you a creative director looking for a logographic design or website designer?

10.02.2012

Another Rave Review!

I recently created a new website for LA based actress, Melissa Kellner. Melissa needed a website to showcase her ever-expanding portfolio. Being that my background is in theater, I knew exactly what she needed. I love working with actors, artists and musicians. I'm passionate about using my online marketing skills to help my fellow artists! 

Melissa wanted a website that was easy to update, so I suggested we create a custom-designed site on Wordpress. Using this platform helped to keep the cost down while giving her the capability to update her website by herself. We created a website that showcased her headshot portfolio, her resumes, her reels and She was thrilled with the results! 

www.MelissaKellner.com

Here's what Melissa Kellner had to say about working with The New York Website Designer:

"Like some other people who wrote reviews, I too shopped around a bit, but no one compared to the immediate connection I had with Andrea. She REALLY listened to what I wanted, and had ideas and suggestions that I never even thought of, but that were totally in the correct theme/ line of thinking I was going for. She REALLY cares how successful your website is - not just whether you "like" it or not, but if it is going to get you the best business possible. She makes everything super easy and user friendly. I am NOT a tech-orientated person, but she was able to do EXACTLY what I wanted... AND we live 3,000 miles away from each other. Now THAT'S talent!"

Websites for Actors


The New York Website Designer specializes in websites for actors. Think of your website as your online portfolio, or a giant business card. Backstage.com did an article on websites for actors and they noted, "Thanks to the Internet, a headshot and résumé don't have to be an actor's sole calling card anymore. A website can help you raise your visibility and spotlight your talent. And just as a quality headshot and résumé can brand you an astute pro, so can a top-notch website. But the opposite is also true: A confusing or inferior site can frustrate casting directors."

So make sure you hire someone that knows the industry! Luckily for you, Andrea Bertola has two loves in her life: website design AND theater. With Andrea you get a top-notch website designer that has also been on BOTH sides of the casting table.





----------------------------------------------------------------


Are you an actor looking for a logographic design or website designer?

9.28.2012

Featured in the Press



The New York Website Designer was interviewed by Advanced Photoshop Magazine for their 100th Issue. For this special article they wanted to reach out to some of the biggest names in the creative world and Andrea Bertola was honored to be chosen as one of them!

They talked to her about her New York web design experience and her use of Photoshop for her graphic design clients. It was a fun interview! Andrea is always thrilled to give her opinion as an in-demand expert in the web design and marketing industry.

Keep your eyes peeled for Issue #100 of Advanced Photoshop Magazine, set to hit the newsstand this Fall.


----------------------------------------------------------------


Are you looking for a logographic design or website designer?

4.03.2012

New York Website Designer: Logo Designs

I've been so busy with new clients, I haven't had time to update my blog! 2012 is off to a great start and The New York Website Designer has been thrilled to work with a wide variety of Entrepreneurs, Start-ups and Professionals! Here are some of the logos I've designed. Full stories with details on each project coming soon! For now... enjoy a sneak peek!



New social media icon for Desi Dermatology


Logo Design for WAM Coalition




Logo design for DTE Films


Logo design for Tareen Dermatology




Flier design for Barrio 47


Graphic design for a book proposal

Logo design for World's Best Mentors


----------------------------------------------------------------

Are you looking for a logo, graphic design or website designer?


The New York Website Designer is a freelance web design company conveniently located in the borough of Manhattan in New York City, NY. Andrea Bertola throws herself headfirst into cutting-edge, modern and affordable web designs. Specializing in social media, search engine optimization, graphic design, online marketing, web sites for entrepreneurs, start-ups and other professionals. Under her watch, many of her client's sites have more than doubled their website hits.


Graphic Design for a Best-Selling Author

Graphic Design for a book proposal, for best-selling author Jeffrey Cohn

The New York Website Designer was thrilled to work with Jeffrey Cohn, a best-selling business author and an advisor to high-potential executives and corporate boards. Cohn was recently dubbed by the Wall Street Journal as a leadership advisor to chief executive officers. Cohn's specialty is helping rising star managers get promoted and become more effective executives.

Cohn has published widely in the areas of leadership development, succession planning and strategic management, including multiple articles in the Harvard Business Review, Economist, CNN, and Business Insider. He is widely quoted in BusinessWeek, The Economist, Fortune, and the Wall Street Journal. Cohn is also a keynote speaker as well as a frequent panelist at top international conferences, including the Global Milken Forum.

Jeffrey asked The New York Website Designer to create a logo for his business, "World's Best Mentors" as well as a graphic design for his book proposal, "Next Jobs".

Logo design for World's Best Mentors


----------------------------------------------------------------

Are you looking for a logo, graphic design or website designer?


The New York Website Designer is a freelance web design company conveniently located in the borough of Manhattan in New York City, NY. Andrea Bertola throws herself headfirst into cutting-edge, modern and affordable web designs. Specializing in social media, search engine optimization, graphic design, online marketing, web sites for entrepreneurs, start-ups and other professionals. Under her watch, many of her client's sites have more than doubled their website hits.

2.15.2012

The New York Website Designer's 2011 Clients

Here is a list of clients The New York Website Designer worked with in 2011. It was a great year and I was so inspired by the passion of these business owners and professionals. If you have a moment, check out their websites. They are great people with such unique services and talents!

2012 is already off to a booming start and I'm looking forward to working with even more EntrepreneursStart-ups and Professionals in the year ahead! Did you know: According to Google, 97% of Americans use the Internet to search for local products and services., but only 52% of NY’s small businesses actually have a website, making it extremely difficult for online shoppers to find them. Make sure you have an impressive online presence!   From the creation of your logo, to business cards, social media sites, blogs and (of course) your website...The New York Website Designer strives to be your one-stop-show for all of your online marketing needs.


Website for Jewelry Designer, Lindsay Lee

Flyer for a NYC theatrical production

Logo Design for real estate advisors, ColgateREA

Web design for non-emergency transportation company, Express Medical Transporters

Logo Design for arts advocacy website, First Online with Fran

Web Design for a financial communications consultant, MFD Communications

Logo design for MFD Communications

Web Design and Online Store for New York Surf, UNLTD

Web design for Top Hat Home Services (coming soon!)


Logo Design for Katye Stanzak, yoga teacher

Graphic Design for a Wedding Invitation


Logo Design for Yoga Mama, a yoga studio

Logo Design for Desi Dermatology, the leading authority for South Asian and Ethnic skin

Logo concept for a premiere dating service based in Los Angeles, CA

Web design for actor and arts advocate, Frances McGarry

Website Design for actor and director, Steve Shaw

Logo Design for holistic healer and personal nutritionist, Pure Soul Diet

Web Design for holistic healer and personal nutritionist, Pure Soul Diet

Website design for registered dietitian, Spill the Beans Nutrition


Logo design for registered dietitian, Spill the Beans Nutrition

Business cards!





Ready to make the dream of starting your own business a reality? 2012 is the year to do it!
Contact The New York Website Designer

11.16.2011

Frequently Asked Questions

Here are some answers to questions that I am frequently asked.
If you have additional questions, please don't hesitate to contact me. I'll be sure to get back to you within a few hours!


-Andrea Bertola
The New York Website Designer
..........................................................................................

How do I get my website to show up on the 1st page of Google?

Search Engine Optimization, a/k/a SEO. Many web designers have a background in Graphic Design, not in Internet Marketing. With the New York Website Designer, you get the best of both worlds! Not only does Andrea have a degree in Fine Arts, she is also a Search Engine Optimization Expert.  She can optimize your website to rank higher in search engine results, which means more website visitors for you! In 2010,  was able to bring one client’s website from 300,000 to 1,000,000 hits per month!

How fast can my website be "live" on the web?

After the initial website design consultation, your website can be "live" in as little as 14 days.

How much do you charge?

I offer starting prices as low as $300 for a three page website! I understand that many of my clients are "start-up" companies with limited budgets and I believe everyone is entitled to a high-quality, affordable website. Instead of being paid an hourly fee, which is hard for clients to monitor…my prices are à la carte. You get to pick and choose which elements you would like to include on your site. This puts YOU in control of your website budget.

Can I have access to update my own website?

Absolutely, just make sure you tell me about your needs and I will build the web site on a platform that will allow you to quickly and easily update your site. Anytime. Anywhere.

Can you make website updates for me?

Of course! My extremely affordable website maintenance packages allow you to update your site quickly and easily. I offer two options: you can either pay on a monthly basis or pay on an “as needed” basis.

How accessible are you?

Email me 24/7 and your updates will be live on the website within the next 48 hours. Guaranteed, or the update is free!

Will I get individualized attention?

The thing that makes me stand out from many of the larger companies is the fact that I provide individualized attention to every single one of my clients. You will not get lost in the shuffle.

Will I get a one-of -a-kind website?

I will create a custom website design that best represents YOU and your company’s unique needs. I never use the same template twice. No “cookie cutter” websites here!!! My artistic ability and creative problem solving is ideal for designing modern, eye-catching and effective promotional material.

Where are you located?

Based in borough of Manhattan in New York City, NY, (the business capital of the world), I have my finger on the pulse when it comes to the most current trends in online marketing. That being said, I have clients from all over the country. Modern technology makes it easy for me to work with all clients, giving them a New York Website design, no matter where they are located!

What types of clients do you work with?

My clients are unique and diversified. Clients include: Wall Street executives, lawyers, bloggers, surfers, doctors, artists, photographers, non-profit organizations, therapists, holistic healers, cinematographers, real estate agents, jewelers, actors, musicians, and that's just the tip of the iceberg!  Creative designs = happy clients! See what past clients have to say about working with THE New York Website Designer. Satisfaction Guaranteed!

9.09.2011

Frances McGarry's website

Just finished this website for Actor/Educator Frances McGarry! Check it out:




The purpose of Frances McGarry's website has three components: first, to share some of life’s lessons she has learned along the way and how that process evolves each and every day. Second, to perpetuate her mission statement: to insure that the arts remain to be a viable part of the human condition from the family, to the classroom, to the global communities; third, to highlight practical applications that illustrate how the arts, particularly the theater, can truly change the world. "That it can transform a person’s existence with a blink of an eye, a flicker of hope, a message of love."

Her blog First On Line With Fran will offer opportunities for visitors to join her in discussions on how practitioners are utilizing the arts to make our world a richer, deeper, better place to live. 

Best of luck to Frances! Enjoy your new website.


Are you an actor looking for a nyc website designer?

9.08.2011

Websites for Actors

The New York website designer specializes in websites for actors. Think of your website as your online portfolio, or a giant business card. Backstage.com did an article on websites for actors and they noted, "Thanks to the Internet, a headshot and résumé don't have to be an actor's sole calling card anymore. A website can help you raise your visibility and spotlight your talent. And just as a quality headshot and résumé can brand you an astute pro, so can a top-notch website. But the opposite is also true: A confusing or inferior site can frustrate casting directors."

So make sure you hire someone that knows the industry! Luckily for you, Andrea Bertola has two loves in her life: website design AND theater. With Andrea you get a top-notch website designer that has also been on BOTH sides of the casting table. 

RATES
Having been a "starving artist" myself, I understand that money is always tight…here is a way to get an affordable website. I’ll work within YOUR budget! Instead of being paid an hourly fee, which is hard for clients to monitor…my prices are à la carte. You get to pick and choose which elements you would like to include on your site. This puts YOU in control of your website budget. 

Contact Andrea with questions!

  • NYC based website designer (knowledgeable with the newest/hottest website trends)
  • Easily accessible, call me anytime with web site updates!
  • Artistic eye, creative/innovative design. Satisfaction guaranteed!
  • Quick turn around: Your web site can be online - complete in 2 weeks!

Check out some websites for actors


 Frances McGarry, Official Web Site
Actress, Educator, Voice-over Artist


 Steven Shaw, Official Website
Actor & Director


 Laura Parker, Official Website
Professional Opera Singer


Ready to get started? Fill out this form to get a free website design quote.

7.28.2011

SEO Specialist in NYC



How do I get my site to show up on Google?

Search engine optimization, better known by its acronym SEO, is the use of various Internet marketing methods to increase your website’s page rankings on popular search engines like Google, Yahoo! and Bing.

Many website designers have a background in Graphic Design, not in Internet Marketing. With The New York Website Designer you get the best of both worlds! Not only do I have a degree in Fine Arts, I am also a Search Engine Optimization (SEO) Expert. I can optimize your website to rank higher in search engine results, which means more website visitors for you! In 2010, I was able to bring one client’s website from 300,000 to over ONE MILLION hits per month!

Are you ready to increase the traffic to your website?


7.21.2011

Featured in the Press!

Luxury Daily quoted Andrea extensively this week in the article entitled "How luxury marketers can entice purchase by using sound in digital marketing." Rachel Lamb's article details how luxury brands are using sound to communicate with consumers via the Internet. Andrea was thrilled when she was asked to provide her opinion as an industry expert. She was able to provide a lot of detailed information about the use of sound in relation to luxury website design, so if you are interested, be sure to check out the article!




How luxury marketers can entice purchase by using sound in digital marketing

Posted By Rachel Lamb
On July 21, 2011 @ 4:45 am
www.LuxuryDaily.com

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts. Brands that carefully use sound online and in mobile applications can entice consumers to buy products by enveloping them in as many senses as possible to mock an in-person experience. Since touch and smell cannot be used in digital efforts, sound is the most effective.

Ferrari's engine can be heard online
“The more senses that you can engage, the more possibility you have to trace your brand into their mind,” said Jack Burke, president of Sound Marketing Inc., Branson, MO.

“Brands should not use sound gratuitously – there should be a reason and purpose to the sound,” he said. “In many cases, the easiest way for a luxury brand or any brand to engage is with sound used as an informational resource. [Luxury products] are expensive, and it’s a big deal to some people. Sound and educational resources help to engage them and to help them feel comfortable about the decision that they are making.”

Revving up
Marketers who arguably use sound most effectively are automakers. Whether it is with a video of a car zooming by or with a sound of a honk, consumers are better able to visualize the experience of being in a car, even if they are just researching on their computers. For instance, Aston Martin and Ferrari allow consumers to hear many features of the cars on their Web sites.

When consumers click on an Aston Martin vehicle, they are able to choose different sound settings , such as engine start, 0-120 miles-per-hour acceleration, engine revving, drive-by fast and pass by.

Aston Martin also employs this strategy in its Aston Martin Explore mobile app, where consumers can tap on the ignition to hear the engine rev.Additionally, when consumers are taking a virtual tour of a Ferrari on the automaker’s Web site, they can click on the ignition and listen to the car start up.

“I think you have to be really careful about how you incorporate sound into a Web site,” said Andrea Bertola, owner of The New York Website Designer, New York. “There is nothing more jarring than visiting a Web site and jumping five feet out of your chair when the sound unexpectedly blares out of your speakers."

“In retrospect, sound can absolutely enhance a Web site if the user has the option to select it,” she said. “Humans are curious by nature, use it to your advantage.

“You always want your Web site user to feel like they are in control.”

Apparel and accessories designer Ralph Lauren also uses this tactic for his personal interests.

Known car enthusiast Mr. Lauren has dedicated a section of the brand’s Web site to the L’Art de L’Automobile exhibition in France.Consumers can visit the exhibit online and scroll through old-fashioned models from Ferrari, Bugatti, Mercedes-Benz and Bentley. By clicking on the various models, they can hear what the engines sound like when the car starts, when it is driving away and when it is passing nearby. This cycle plays in a loop for each vehicle. Consumers are able to hear what it sounds like when they are both inside and outside of these cars.

Mercedes’ engine sounds on the Ralph Lauren site

Subtle sounds
Luxury marketers other than automakers are creatively tapping sound to enhance digital experience. For instance, Christian Dior is using subtle sound imagery with its Miss Dior Cherie campaign starring actress Natalie Portman.

The brand has a microsite dedicated to the fragrance. When consumers enter it, they are encouraged to “pull” on the bow of a box, tipping it over and spilling its contents.

Consumers can hear the gentle thump of the box hitting the table and hear its contents rolling out.

The process repeats with the sound of more boxes tipping over and a ribbon being pulled, as well as watching and listening to a record roll along the countertop and spinning and settling on the surface.

“Many people are auditory in nature and obtain what they hear more so than what they read,” Sound Marketing’s Mr. Burke said.

“If you put something in writing and have the opportunity to put it in sound or video, then you lose an opportunity to engage with the customer,” he said. “The more senses you engage, the better off you are. That’s the strength of the auditory sense. To not use it is to short-sheet your marketing efforts.”

Indeed, many luxury brands can use sound to evoke the feeling of luxury. For instance, retailers could use the sound of crinkling tissue paper or luxury hotels could play the same gentle music on their Web sites as they do in their lobbies or elevators.

“A good Web site should provide an experience for the user,” New York Website’s Ms. Bertola said. “By indulging their senses, we are able to captivate them on different levels,” she said. “By doing so, the brand is offering a more memorable experience that will leave a lasting impression.”

________________________________________
Article printed from Luxury Daily: http://www.luxurydaily.com
URL to article: http://www.luxurydaily.com/how-luxury-marketers-can-entice-purchase-by-using-sound-in-digital-marketing/

.